From Innovation to Reliability: Dicolor’s 20 Years in LED Displays

Two decades of product evolution, engineering discipline and global project experience

SHENZHEN, CHINA — In 2026, Dicolor marks its 20th anniversary. Since its founding in 2006, the company has stayed focused on one field: professional LED display solutions. Its growth has been shaped by continuous engineering, dependable manufacturing and a long-term commitment to customer value.

Over the past 20 years, the LED display industry has moved through rapid technology cycles, shifting market conditions and new application demands. Dicolor began with outdoor fixed LED displays, entered the rental LED display market in 2012 and later expanded into professional indoor and outdoor commercial display solutions. Today, Dicolor products have supported more than 10,000 projects across over 160 countries and regions, including major international sporting, conference and live-event applications.

Starting with Energy Efficiency and International Standards

Between 2006 and 2011, the outdoor fixed-install market expanded quickly. As screens grew larger and operated for longer hours, electricity and maintenance became material factors in project economics. Dicolor responded early by building energy efficiency and reliability into the product definition rather than treating them as optional upgrades.

In 2008, Dicolor worked with Macroblock to introduce the MBI5035 low-power driver IC, reducing energy use at circuit level. The company also pursued EN 12966 certification, benchmarking optical performance, environmental adaptability and long-term operation against demanding European requirements. Those early decisions established two lasting capabilities: lower total operating cost and stable performance in complex outdoor conditions.

Designing Rental LED Displays Around Total Cost of Ownership

When Dicolor entered the rental market in 2012, many products forced customers to choose between low weight and durability. The M591 series took a different approach. It combined SMD3528 LEDs, outdoor-grade copper supports, fully potted modules and a lightweight profile-aluminium cabinet to balance image quality, weather resistance and transport efficiency.

The cabinet cost about 18% more than some lightweight alternatives available at the time, yet weighed approximately 10 kg and delivered a lower on-site failure rate. The design decision reflected a broader calculation: equipment failure, downtime, logistics and service life all matter more than purchase price alone. Market adoption followed. Rental product revenue reached RMB 40 million in 2013, doubled in 2014 and grew to RMB 130 million and RMB 160 million in 2015 and 2016 respectively.

Outdoor Black LEDs: Better Contrast, Not Brightness Alone

Around 2016, white-LED solutions were widely used to achieve 3,000–3,500-nit brightness outdoors. However, higher power consumption, greater heat and increased system cost could work against slim, reliable product design. To improve legibility in direct sunlight, Dicolor collaborated with Kinglight on a customised 2525 outdoor black LED. Its light-absorbing surface and smaller emitting area increased contrast while maintaining the brightness required for outdoor rental applications.

The solution helped move the conversation beyond a single brightness number and supported Dicolor’s differentiation in European rental markets, where image quality, efficiency and reliability are evaluated together.

All-Weather Protection for High-Stakes Outdoor Events

As concerts, festivals and large outdoor events returned at scale, transparent LED screens and ice-screen formats became more prominent. Rain, humidity and continuous operation also made weak protection systems more costly. Dicolor therefore defined the UT transparent LED display around a fully enclosed, high-level waterproof structure, while preserving transparency and thermal efficiency.

This approach required roughly 10%–15% more engineering investment, but created the safety margin expected in large projects. From 2022 to 2023, the UT product line generated RMB 167 million in revenue and earned recognition for stable performance in heavy rain and high-humidity environments. For Dicolor, protection is not a specification in isolation; it is a responsibility to keep the equipment, the production and the audience experience running.

Small Innovations That Compound into Long-Term Reliability

Dicolor’s product progress has not depended on a handful of headline inventions. Much of it comes from sustained micro-innovation across R&D, manufacturing and customer feedback: dual cabinet-and-module retention to reduce movement in transit; optimised spacing at module edges; customised potting; impact-resistant masks; improved locks; and modular structures that shorten installation and service time.

The D V2 rental LED display, used at the 2026 Huacai Billiards World Open, illustrates this approach. Dual retention and intelligent corner protection improve durability, while positioning pins and a modular architecture streamline setup. Mixed cabinet sizes and 45-degree corner options give designers greater freedom for large curves and creative stage forms.

Proven Across More Than 10,000 Global Projects

Dicolor’s reliability has been tested in real production environments, not only in the laboratory. The company’s LED display solutions have been deployed in more than 160 countries and regions. Within the rental portfolio, two core product families have exceeded RMB 500 million and RMB 1 billion in cumulative sales.

Applications range from Poland’s Must Be the Music, Riyadh Season concerts, Delta Electronics’ event in Thailand and a TED event in Sri Lanka to APEC meetings, the Mitsubishi Research Institute in Japan and the St. Petersburg International Economic Forum. Each project provides a practical test of transportability, installation efficiency, image performance and operational stability.

A “3+N” Portfolio for Dicolor’s Next Chapter

Looking ahead, Dicolor is building a “3+N” business portfolio around three core pillars: stage rental, outdoor fixed installation and professional indoor commercial display. Around these pillars, the company continues to develop specialised products and solutions for distinct markets.

SkyFlex, Dicolor’s premium fixed-installation sub-brand, strengthens the group’s offering for outdoor advertising, information display, transportation and commercial spaces. New ME outdoor fixed LED products and CM creative commercial displays extend two decades of experience in structure, image performance, protection, energy efficiency and project engineering into a broader range of indoor and outdoor applications.

Twenty years is not a finish line. It is the starting point for Dicolor’s next period of focused, long-term development. The company will continue to invest in professional R&D, stable manufacturing and global service capabilities—creating reliable, efficient and flexible LED display solutions that deliver lasting value for customers worldwide.